1. Does everyone in your company have the same definition of strategy?
2. Do people understand the difference between goals, objectives, strategies and tactics?
3. Have all managers been educated on what strategy is and how they can develop it for their level of work?
4. Does your group have clear strategies in written form?
5. Are people at all levels using strategy to drive their daily activities?
6. Has your business been profitably growing for the past six months?
7. Is the corporate strategy translated for relevance to the hierarchical levels and functional areas of the organization?
8. Does your group have a clear understanding of which types of potential customers you've strategically chosen not to serve?
9. Do your offerings provide clearly differentiated value customers are willing to pay for versus having a price-driven commodity status?
10. Does the group's purpose (mission, vision, values) influence behavior?
11. Is time set aside on a monthly basis to discuss strategy?
12. Does your group conduct strategic thinking sessions separately from budget, operational and tactical meetings?
13. Do you have a formal strategy development process in place?
14. Is the strategy process facilitated by someone with strategy expertise, an objective perspective and no internal stake in the outcome?
15. Do you have a 1-2 page strategic action plan to drive your daily activities?
16. Is your strategic action plan updated at least monthly to reflect changes and remain useful throughout the year?
17. Do managers use at least 6 of the 40 strategic thinking tools to help them develop their strategies?
18. Does the organization have a communication channel in place to receive competitive, customer and market insights from all employees?
19. Are the different functional groups (marketing, sales, HR, R&D, etc.) all aware of each other's strategies and how they fit together?
20. Do you have true competitive advantage in the market?