Training Testimonials
Rich's Deep Dive Strategic Thinking program was perfect for our needs to provide professional development on strategy. He went above and beyond to tailor his Strategic Thinking workshop to fit our business challenges. He weaved relevant tools and examples into the content and his delivery was enthusiastic and engaging. We asked for a highly relevant and interactive session - and he delivered.
I have been in the pharmaceutical industry for 15 years and felt the day with Rich was priceless! I STRONGLY recommend his strategy workshop to anyone looking to advance their strategic thinking skills!!
What separates Rich Horwath from other strategy resources is that he presents the subject of strategy in a very understandable, relevant and practical manner. Those who attend his programs find that they can immediately apply strategy tools and concepts to their business. His strategic thinking program is an excellent business resource that outlines a clear roadmap for any manager to immediately improve their strategic efforts.
I appreciate the Strategic Thinking Workshop you just completed with my team. You presented easy to understand strategy concepts with practical ways to implement prior to our yearly planning meeting. I will use these ideas to help our team develop true strategies versus the annual tactical process we all have to guard against. Thank you for a great session.
Every senior executive who attended your Strategic Thinking Workshop felt it was extremely valuable. Through a series of activities and modeling, Rich’s workshop provides the tools for strategically thinking through the business and channeling the resulting insights into an action plan to achieve an organization’s goals and objectives. The C-Level executives rated Rich’s content and effectiveness as a presenter as ‘excellent’ across the board.
Your strategy program was inspiring and right on point. My team was able to take the strategy concepts and tools you presented and immediately apply them. Your practical explanation of the intangible strategy concepts made the difference. I believe that all participants left this week as better strategists.
Excellent strategy program and workshop. Rich is able to explain complex strategy concepts in easy to understand terms and actions. Rich brings a true expertise to the subject of Strategic Thinking. Participants will leave the workshop eager to transfer their new knowledge into actions.
Your work had a dramatically positive impact on our business. In addition to the strong strategic plan we developed, you infused a new mind set into our organization that has created the strategic discipline to make important trade-offs and has unleashed a powerful energy of confidence. You've truly made a difference to my business.
Speaking Testimonials
Rich was the most effective speaker at the conference. He is smart, focused, warm, connecting and stimulating. The room was electric during his talk. If you were responsible for the success of this conference, and if every scheduled speaker had fallen overboard the day before it started, and if you had only one rope, you would have saved him first.
I wanted to thank you for your superb presentation. For me, it was by far the most memorable, most educational, and most dynamic of all the sessions I attended. You took the complex topic of strategy and condensed it into an easy-to-understand and entertaining event—a task not achievable by many. You are a gifted and dynamic teacher and I am thankful to have had the opportunity to sit under your instruction.
Rich is an exceptional talent and one I look to for expert advice on business strategy. He brings an astute knowledge of strategic thinking to the C-level attendees in the audience, and provides a clear action plan for how they can incorporate these principles into their daily activities to create a competitive advantage. From his content to his delivery, Rich's presentations are impeccable. I have never been more impressed with a keynote speaker.
Rich is not only a dynamic speaker that is able to both present his material AND engage his audience/participants in a way that is both entertaining and informative. His Strategic Leadership exercises, worksheets and theories are a must for any person wanting to achieve their wildest goals but unable to systematically and analytically approach it.
Thank you for delivering the Keynote Speech at our North American Partner Kickoff Meeting. Your session on Strategic Thinking for Competitive Advantage was entertaining, thought provoking and yet practical for a large audience of senior executives. It was exactly what we hoped for and was a big hit with the audience.
Rich provided an outstanding presentation on strategic thinking and planning for the Young President’s Organization. The presentation was very interactive with our members and we received tremendous feedback from our members.
Planning Testimonials
We emerged from our time with Rich with a shared understanding of strategic vision, a desire to engage in necessary allocation conversations, a clearer understanding of our position within our competitive set, and a set of tools that will serve as living strategy documents. Rich is an extremely competent thought leader regarding business strategy and his ability to create a space in which critical insights are encouraged is readily apparent. I consider myself fortunate to have had the chance to work with Rich and would recommend him as a trusted advisor to any teams about to embark on a Deep Dive of their business strategy.
Your work had a dramatically positive impact on our business. In addition to the strong strategic plan we developed, you infused a new mind set into our organization that has created the strategic discipline to make important trade-offs and has unleashed a powerful energy of confidence. You've truly made a difference to our business.
COUNTRY Financial recently engaged Rich Horwath to lead its strategic review and planning session. We were not disappointed. Rich brought high energy and excellent methodology to this process. His deep understanding of strategic thinking, combined with his strong facilitation skills, lead to lively discussion and allowed us to reach consensus on clear direction and prioritization for our coming year.
I wanted to take this opportunity to thank you for the excellent strategy workshops at our recent series of Leadership Seminars. We are now using your strategy frameworks throughout the organization. These strategy seminars made a difference and were exactly what we needed to launch our new Market Planning approach. Thank you for the outstanding effort. It will make a big difference in our business.
Rich Horwath helped us take all that is typically generalized by “strategy” and turn it into practical solutions for our management, and eventually, our entire company. In a relatively short timeframe, Rich helped us utilize a common set of tools and a common language to develop a consistent strategic understanding throughout our organization. We now have a repeatable process to capture key business insights, ensure strategic alignment, develop the company’s leaders of tomorrow, and most importantly, profitably grow our business. Rich did an outstanding job working with our strategic team. He allowed us to explore, question and learn, all the while pushing the team forward to meet our goals.
Rich does an excellent job in assisting individuals throughout various levels of an organization understand that while strategy is a somewhat abstract and intangible concept, there are a variety of tools and methods available to practically apply it to their business. His presentations and workbooks are thoughtfully constructed, understandable and useful in leading a group through a comprehensive and objective analysis of their business that ultimately results in action plans focused on differentiating themselves from the competition. His grasp of the topic of strategy along with a comfortable and upbeat presentation style is effective in facilitating strategic thinking and strategy skills development.
Book Testimonials
Deep Dive is the best book I've ever read on strategic thinking. When I think about your rules and tools vs. a comparable book like Good To Great from Jim Collins, which I enjoyed, I find Deep Dive to be much more practical.
Deep Dive is insightful and masterfully written with tools that can be used immediately. This is the best book on strategy I have read.
Deep Dive is the best business strategy book that I have read to date. It is extremely practical and easy to apply directly to your business as compared to most other strategy books.
Rich has the ability to simplify the complex topic of strategy using real-world examples and metaphors that bring it to life. I have applied his teachings to help me operate more strategically at work. Strategy for You takes the next step and provides a path to help people develop strategies for all aspects of their lives.
Rich's books do a superior job of defining strategy, strategic thinking, and the behaviors of strategic businesses and people. The explanations and exercises are practical and pragmatic.
Deep Dive is arguably the best book ever written on strategic thinking.
In Strategy for You, Rich takes the principles of business strategy to the next level and demonstrates how to use them to be more effective at work and at home. Rich's research and writing in the field of strategy has helped managers move beyond tactical to strategic thinking.

