• Insightful and masterfully written with tools that can be used immediately. This is the best book on strategy I have read.


    - Ranil Herath, President, DeVry Institute of Technology

  • Unquestionably, one of the best books on strategy I've ever read! The practical and proven processes provide the step by step instructions necessary to developing a "real" strategy.


    - Jeffrey Pierce, Vice President, Midwest Packaging Solutions

  • Deep Dive is the best business strategy book that I have read to date. It is extremely practical and easy to apply directly to your business as compared to most other strategy books.


    - David Taylor, Director of Engineering, Emerson Electric

  • Easy to read, explains the tricky concept of strategy exceptionally well, and is entertaining. A strategy book that absolutely deserves a place among the best.


    - Thor Olafsson, CEO, Strategic Leadership GmbH

  • Rich's book does a superior job of defining strategy, strategic thinking, and the behaviors of strategic businesses and people. The explanations and exercises are practical and pragmatic.


    - Dan Feliciano, Senior Managing Consultant, IBM



Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources and Taking Smart Action

The inability to set good strategy can sink a company-and a leader's career. A recent Wall Street Journal study revealed that the most sought-after executive skill is strategic thinking, but only three out of ten managers have this skill set.

Deep Dive provides you with the three keys to strategic thinking, breaks them down into simple, attainable skills and gives you practical tools to apply them every day. You'll master the three disciplines of strategic thinking:


Now Available in Chinese

  • Acumen: generate critical insights through a step-by-step evaluation of your business and its environment.
  • Allocation: focus your limited resources through strategic trade-offs.
  • Action: implement a system to guarantee effective execution of strategy at all levels of your organization.

Based on new research with senior executives from 150 companies and Rich's experience as a thought-leading strategist, Deep Dive is the first book to focus on the most important level of strategy-you.


Contact us to learn more:




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