About Rich Horwath

Rich Horwath is a New York TimesWall Street Journal and USA Today best-selling author on strategy.  As the CEO of the Strategic Thinking Institute, he leads executive teams through the strategy process and has helped more than 50,000 managers around the world develop their strategic thinking skills. Rich's work has been profiled on CNBC, CNN, CBS, NBC and FOX TV. As a former chief strategy officer and professor of strategy, he brings both real-world experience and practical expertise to help groups build their strategy skills. Rich's book, Deep Dive: The Proven Method for Building Strategy has been described by the Director of Worldwide Operations for McDonalds as “...the most valuable book ever written on strategic thinking.” His most recent book, Strategy for You: Building A Bridge to the Life You Want, is the first to help people apply the principles of business strategy for both professional and personal success.

Rich on TV

See Rich's television appearances

Rich in Print

Read about Rich's work in national publications



Rich on Radio

Listen to Rich's radio appearances

Strat Plan


"A rhapsodic, pulsating hit by Grammy award-winning Hip Hop artist STRA-DA-GEE on the follies of strategic planning." - Rolling Strategy Magazine


This audio file requires Adobe Flash Player