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photo of rich Rich Horwath, Founder & President
Rich Horwath is the author of the best-selling book on strategic thinking, Deep Dive: The Proven Method for Building Strategy, which has been described by the Director of Worldwide Operations for McDonalds as "...the most valuable book ever written on strategic thinking." He is a national thought leader on strategy, having appeared on NBC, WGN and FOX TV and has been profiled in Investor's Business Daily and Forbes. Rich is the founder and president of the Strategic Thinking Institute, a former chief strategy officer, and professor of strategy at the Lake Forest Graduate School of Management. He is the author of four books and more than 75 articles and has been ranked the #1 speaker on strategy (SHSMD).

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"Rich does an excellent job in assisting individuals throughout various levels of an organization understand that while strategy is a somewhat abstract and intangible concept, there are a variety of tools and methods available to practically apply it to their business. His presentations and workbooks are thoughtfully constructed, understandable and useful in leading a group through a comprehensive and objective analysis of their business that ultimately results in action plans focused on differentiating themselves from the competition. His grasp of the topic of strategy along with a comfortable and upbeat presentation style is effective in facilitating strategic thinking and strategy skills development."

Jerry Casey
Senior Vice President
Genzyme Diagnostics

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