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Deep Dive cover image Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources and Taking Smart Action
The inability to set good strategy can sink a company—and a leader's career. A recent Wall Street Journal study revealed that the most sought-after executive skill is strategic thinking, but only three out of ten managers have this skill set.

Deep Dive provides you with the three keys to strategic thinking, breaks them down into simple, attainable skills and gives you practical tools to apply them every day. You'll master the three disciplines of strategic thinking:

  • Acumen—generate critical insights through a step-by-step evaluation of your business and its environment.
  • Allocation—focus your limited resources through strategic trade-offs.
  • Action—implement a system to guarantee effective execution of strategy at all levels of your organization.

Based on new research with senior executives from 150 companies and Rich's experience as a thought-leading strategist, Deep Dive is the first book to focus on the most important level of strategy—you.

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deep dive logbook cover Deep Dive Logbook—70 pages
The Deep Dive Logbook provides you with a system to record your key strategic thinking insights on a regular basis. The result is a gold mine of learnings that will drive competitive advantage for your business and give you the valuable expertise you need to maximize your leadership potential.

Click here to see sample pages

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Strategy Espresso Cover Strategy Espresso: Triple Shots of Strategic Thinking to Energize Your Business
Strategy Espresso packs powerful bursts of business insight into short, practical shots of concepts, tools and frameworks that you can immediately use to successfully grow your business. In this high-content and engaging discussion of the key aspects of strategic thinking, you'll find topics such as:

  • The Seven Sins of Strategy
  • Strategic Innovation: Putting Your Money Where Your Mind Is
  • Strategic Planning: Stopping the Zombie in its Tracks
  • Competitive Advantage: "We're Number One!?"
  • Strategy Execution: Having Your Ferrari and Driving it Too

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Audio CD's

Strategy Unplugged CD Cover
Listen to an MP3 of Rich speaking on strategy

Strategy Unplugged, Volume 1: Be Strategic or Be Gone
Rich blows the doors off the traditional (aka "boring") approach to strategy with a fresh, dynamic and educational look at the subject. You'll learn:

  • The importance of strategy to organizations and individuals
  • What strategy is... and is not
  • The three criteria of great strategy
  • Keys to executing strategy
  • Dispelling the seven strategy myths
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here's what business leaders are saying about Deep Dive

"Deep Dive can help managers differentiate themselves from that middle layer of performers by focusing on those opportunities to gain competitive advantage with relevant business processes. The innovative material, compelling concepts and exhaustive research make this arguably the best book ever written on strategic thinking."

James Floyd
Director of Operations
McDonald's

"Our managers are anxious to become better strategists, but until now have not had a good resource to help them develop their strategic thinking skills. Deep Dive gives mangers the path to develop this important skill set and will improve our efficacy in strategic thinking."

Lydia Li
Senior Sales Training Manager
Adidas

"Rich Horwath does an exceptional job taking the complex topic of strategic thinking and breaking it down to a level that all managers can understand and apply to their daily work. Deep Dive clearly lays out the steps for managers to take to become great strategists."

Khanh Tao
Specialty Product Lines Manager
Allstate Insurance

here's what business leaders are saying about Strategy Espresso

"Strategy Espresso serves up a variety of practical tools and concepts that will give leaders at all levels new ways to profitably grow their business. Rich has the rare ability to take complex strategy topics and extract their essence in an engaging and entertaining way. The result is a clear path to becoming a truly strategic leader."

Andrew de Guttadauro
Vice President, Commercial Development
Vical

here's what business leaders are saying about Sculpting Air

"A must read for any general manager, marketer and strategist. Rich Horwath takes the mystery out of strategy and translates it into ideas and tools that you can actually use."

Dean Gregory
Vice President, Strategy
Baxter Healthcare Corporation

"Sculpting Air: The Executive's Guide to Shaping Strategy molds well in a corporate environment and culture that thrives on establishing and maintaining a competitive edge."

Dan Linden
Senior Director, Account Planning
Pfizer, Inc.

"Sculpting Air: The Executive's Guide to Shaping Strategy is a precision hit on what strategy is all about. With this book, Rich Horwath provides a comprehensive yet concise roadmap that includes all the necessary tools to help any executive develop and execute successful strategies."

Rob Schneider
General Manager, Category Marketing
Omron Healthcare, Inc.