Do You Have Competitive Advantage?
Rich can help you deliver:
- Practical and effective strategic plans that actually drive daily activities
- Revenue growth through strategic innovation
- Identification and leveraging areas of competitive advantage
- Moving from a "commodity" status to a truly differentiated positioning
- Strategic alignment of activities between functional units and within the different levels of the organization
The Deep Dive Strategy Development Process
The Deep Dive Process has helped dozens of organizations effectively and
concisely think through the dynamic business landscape to develop successful
strategic plans. The Deep Dive Process's five phases and their individual
components are represented in the following diagram:
The paradoxical beauty of the process is that it is both comprehensive and
concise — allowing you to use as many or as few of the elements as necessary to
develop a solid strategic plan.
StrategyPrint
The StrategyPrint® is a powerful two-page blueprint that serves as a real-time
strategic action plan for your business. The StrategyPrint solves the challenge of
linking strategy development with strategy execution by providing a concise and
thorough two-page document that is dramatically more functional than the
traditional strategic plan. The StrategyPrint's concise two-page format makes it
easy to update on a regular basis so that you have a plan that is always current.
Page one of the StrategyPrint captures the key insights for the business
regarding the market, customers, competition and the organization. The majority
of these insights are developed from the Discovery and Strategic Thinking
phases of the process.
Page two of the StrategyPrint transforms the insights into the strategic action
plan, including the overarching strategy, business drivers, goals, objectives,
strategies and tactics. The result is a common planning framework that can be
used throughout your group to ensure that everyone is following a unified
strategic direction.
Unleash the power of your team's strategic thinking using the StrategySphere System—an online software program
that contains 40 different strategic thinking models. The models are strategically arranged into the four categories of
any business: Market, Customers, Competitors and Company. The software is conveniently located on a secure web site, enabling
your team to use it to facilitate strategic planning meetings or on an individual basis. All of your information is captured
and stored in a database and the "Share" feature gives all team members the ability to review and modify the models.
The software is available through an annual subscription rate on a company, business unit or individual basis.
CEO Symposium
A number of clients have asked Rich to facilitate strategy sessions with their
CEO customers in an effort to better understand the strategic perspective of their
key customers. This is an excellent forum for tapping into the deep insights of
your most important customers and forging stronger relationships at the same
time. By using an independent business strategist to facilitate the CEO
Symposium, the client can focus entirely on capturing the insights of the CEO's
while not appearing to be there in a sales capacity.
Please contact Rich Horwath to discuss your needs. He can be reached at (847) 756-4707 or
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"I appreciated your ability to teach/facilitate/moderate and move us through the strategy development process in a productive fashion. Your modular and highly tailored approach of the process to our business fits our needs nicely. Thank you for your preparation and hard work in navigating our team through the strategy development process. One year later, I can say that your work had a dramatically positive impact on our business. In addition to the strong strategic plan we developed, you infused a new mind set into our organization that has created the strategic discipline to make important trade-offs and has unleashed a powerful energy of confidence. You've truly made a difference to our business."
Don Pogorzelski
President
Genzyme Diagnostics
"In today's quickly changing business environment, the development and utilization of strategic thinking and planning skills are essential. Rich Horwath helped us take all that is typically generalized by "strategy" and turn it into practical solutions for our management, and eventually, our entire company. In a relatively short timeframe, Rich helped us utilize a common set of tools and a common language to develop a consistent strategic understanding throughout our organization. We now have a repeatable process to capture key business insights, ensure strategic alignment, develop the company's leaders of tomorrow, and most importantly, profitably grow our business. Rich did an outstanding job working with our strategic team. He allowed us to explore, question and learn, all the while pushing the team forward to meet our objectives and goals. Our efforts with Rich are already well worth it and we fully expect this work to pay very good dividends down the road."
Tim O'Connor
Controller
Bangor Hydro Electric
"Rich took our group through a variety of strategic exercises and templates that really
flushed out a great deal of insights on our business, our customer base, our competition
and the market environment. He then transformed this information into a very credible
and most optimal strategic positioning for our business.
Throughout the process, Rich was a leader, listener, presenter, facilitator, team
memberăin essence, he played whatever role was necessary to get the job done in a very
tight timeframe. For the next strategy/marketing project I have that needs outside
assistance, Rich will be the first person I call."
Rob Schneider
Group Market Manager
Baxter Healthcare Corporation
Benefits of a Strategy
Development Process
- Establishes direction
- Stimulates innovation
- Improves decision making
- Enables trans-silo communication
- Creates prepared minds
- Instills confident purpose
- Increases revenue, profitability and productivity
"The StrategyPrint strategic planning tool received high praise from our management
team and provides a great opportunity for our group to unify, simplify and master the
strategic planning process. The fact that all of our managers agreed that the
StrategyPrint is a valuable addition is a credit to the tool's ability to effectively capture
the key aspects of the business. Another important benefit of the system is its ability to
align goals, objectives, strategies and tactics throughout multiple levels of the
organization, ensuring that all our efforts are in synch with one another."
Dan Linden
National Director
Pfizer, Inc.
"Thank you for facilitating an outstanding strategic thinking session with our top CEO
customers within our industry. The CEO's believe that the program provided them with
tools that will allow them to be more effective strategists. In addition, we received a lot of
praise about your knowledge in the field of strategic thinking and your ability to deliver
the information at the right level. Thanks again for a great program."
Dean Gregory
Vice President, Strategy
Baxter Healthcare Corporation
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