Book Smart…or Not So Smart
Borders filed for Chapter 11 bankruptcy protection this week (“Borders Begins a New Chapter…11″). The reasons ranged from price battles with internet retailers like Amazon.com to carrying too much debt. But the real problem was a lack of strategy. Like so many other companies that experience early success and then falter, Borders failed to evolve their strategy over time based on the changing competitive landscape and customer value… READ MORE

