Best Practice Isn’t Strategy
The term “best practice” is a misleading one. “Best” is too often perceived as a universal. The reality is that an organization’s success and/or failure is determined by a number of factors, including the current context, competitive landscape, customer value drivers, internal culture and so on. So when we use the concept of best practice to develop our strategy, we’re assuming all of the aforementioned factors will be the same as the… READ MORE

