Position…or Be Positioned

July 31, 2009

What is your offering’s position in the market? Actually, what you think is not important, so strike that question. What place in your customers’ mind does your offering own? The answer to that question is important.  While it is ultimately the customer’s perception that determines your position in the market, successful companies are continually shaping the most optimal positions. The…

Our Love/Hate Relationship with Strategy

July 30, 2009

At dinner recently, my six-year old son Luke said, “Dad, Kristy in my class said she wants to marry me. Then she said she loves me. I don’t want her to love me.” “Well, how do you feel about Kristy?” “Dad, I want to destroy her.” Now, if we think back through our past, my guess is most of us…

Welcome to Strategy Espresso

July 28, 2009

We’re serving up triple shots of strategic thinking to rev up competitive advantage. Together, we can jolt the somber and stuffy world of strategy into real dialogue on practical ways to profitably grow our business.