“Play Ball!” Strategy Spring Training

February 17, 2010


Top 5 SWOT Analysis Traps

February 5, 2010

As with any business model, the reason a SWOT analysis is performed is to generate insights about the business and drive planning efforts. There are five SWOT traps that we need to be aware of to prevent our efforts from being an exercise in futility: 1.  The Laundry List When listing the individual elements under each category, careful thought should…

SWOT Analysis Gone Wrong

February 2, 2010

Like most things utterly familiar, SWOT analysis has been taken for granted to the point that it has become perhaps the most misused tool in the manager’s box. A good SWOT analysis is one of the cornerstones of sound strategy. A half-baked SWOT analysis (and most of them are) prevents businesses from realizing their full potential and weds them to…