Top 5 SWOT Analysis Traps

As with any business model, the reason a SWOT analysis is performed is to generate insights about the business and drive planning efforts. There are five SWOT traps that we need to be aware of to prevent our efforts from being an exercise in futility: 1.  The Laundry List When listing the individual elements under … Continue reading Top 5 SWOT Analysis Traps

SWOT Analysis Gone Wrong

Like most things utterly familiar, SWOT analysis has been taken for granted to the point that it has become perhaps the most misused tool in the manager’s box. A good SWOT analysis is one of the cornerstones of sound strategy. A half-baked SWOT analysis (and most of them are) prevents businesses from realizing their full … Continue reading SWOT Analysis Gone Wrong