SWOT’s “So what?”

How often have you and your colleagues completed a SWOT Analysis (strengths, weaknesses, opportunities and threats) and asked, “So what?” What did you actually do with it? Too often SWOT Analysis become a “check-the-box”; exercise, adding little or no value to your business planning efforts. I’ve created a sequence of three steps to go from … Continue reading SWOT’s “So what?”

Strategic Thinking: A New Lens

Listen to my conversation on Forbes.com on how strategic thinking creates a new lens to view your business. Find interviews with Small Business experts on the Small Business Advocate show.

Increase Your Costs…Really

While competitors are looking to cut costs, you should be thinking about where to increase them. Listen below to my interview from Forbes.com for more. Find interviews with Small Business experts on the Small Business Advocate show.

Rethink

An article entitled “As Big Boxes Shrink, They Also Rethink,” was published this week in the Wall Street Journal describing the move by retailers to downsize stores. Perhaps the need to rethink wouldn’t be so significant now if they had taken the time to actually think in the first place. One of the surest signs … Continue reading Rethink