If Abbott & Costello Did Strategic Planning

June 1, 2012

Abbott: Well Costello, this year’s strategic plan has to be the best ever. Costello: Yes, Abbott and we’ve got to get it just right. The first thing we need to do is make sure everybody understands the key planning terms. What is a goal? Abbott: That’s exactly right: what you’re trying to achieve is the goal. Costello: I don’t think…