Will You Be Lunch?

Business strategy is defined as the intelligent allocation of limited resources through a unique system of activities to outperform the competition in serving customers. Nestled in the middle of the definition, this idea of differentiation is perhaps the most overlooked tenet of strategy. Differentiation for competitive advantage in business has its roots in science. In … Continue reading Will You Be Lunch?

Escaping the Check-the-Box Process

“The problem is that at a lot of big companies, process becomes a substitute for thinking.” Elon Musk, Co-Founder of Tesla Motors and PayPal “Help Wanted: Looking for a Professional Template Filler-Outer. Lots of experience required. Good pay. No thinking necessary.” While the job posting is imaginary, the job itself is not. In organizations around the world, … Continue reading Escaping the Check-the-Box Process