Strategic Thinking Training

“I learned more useful and practical strategy tools in one day with you than in five days at the Wharton Executive Education Program on Strategy. Your Strategic Thinking program was much more of what I was looking for: one day of using practical tools to help develop a strategy. I can envision using what you taught us immediately with my team for next year’s planning.”

Michael Tomcsanyi National Director, Sunovion

“I highly recommend Rich if you or your organization want to increase your strategic capability. Rich takes the complex topic of strategy and provides a straightforward framework and practical resources to advance strategic thinking. Rich presented at the Intel Leadership Conference and the participants were able to take his 3A Strategic Thinking framework and immediately apply it to real business challenges.”

Kristin Porter, People Talent, Intel

“Over the years, I have participated in a number of programs on strategic thinking, including a multi-day American Management Association seminar. All of these have fallen short in comparison to your program. Your expertise in this area is clearly reflected in your excellent course content, design and facilitation.”

Sabine Stolle-Dobrott, Executive Director, Training & Development, Sunovion

“What separates Rich Horwath from other strategy resources is that he presents the subject is a very understandable, relevant and practical manner. Those who attend one of his sessions find that they can immediately apply strategy tools and concepts to their business. His Strategic Thinking Training program is an excellent business resource that outlines a clear roadmap for any manager to immediately improve their strategic efforts.”

John Wandishin, VP of Marketing, Brother International

“Rich’s Strategic Thinking program was perfect for our needs to provide professional development on strategy. He went above and beyond to tailor his Strategic Thinking workshop to fit our business challenges. He weaved relevant tools and examples into the content and his delivery was enthusiastic and engaging. His 3A Strategic Thinking framework is definitely a credible and logical way to think strategically and solve problems. We asked for a highly relevant and interactive session – and he delivered.”

Chris Bevel, Customer Experience Marketing Advisor, FedEx

“I have been in the pharmaceutical industry for 20 years and felt the day with Rich was priceless!!”

Doug Pace, Director of Marketing, Insys Therapeutics

“Thank you for facilitating an outstanding strategic thinking session with our top CEO customers within our industry. The CEOs believe that the program provided them with tools that will allow them to be more effective strategists. In addition, we received a lot of praise about your expertise in the field of strategic thinking and your ability to deliver the information at the right level. Thanks again for a great program.”

Dean Gregory, President, Medical Devices, Fresenius Kabi

“Your strategy program was inspiring and right on point. I observed that my team was able to take the concepts and tools you presented and immediately apply them in our meeting. Your practical explanation of some rather intangible concepts made the difference. I honestly believe that all participants left this week as better “strategists” with a clear understanding of how strategic thinking is an ongoing process that, when properly employed, will lead us to the competitive advantage we seek.”

Steve Lamb, President & COO, Mizuho

“I participated in your Strategic Thinking class yesterday and I cannot speak highly enough about the content, delivery and overall presentation! I told my manager that in all the 17 years I have been in the Pharma industry, this class was the most interesting and most appropriate class I have had the opportunity to take. Thank you!”

Beth Petersen, Regional Account Manager, Sandoz BioPharma

“Thanks for your insight and experience in this critical area of business. “Strategic Thinking” are words you hear often in every business, but rarely do you see a person with the ability to make it simple; you did this for us! You got us to THINKstep-by-step and before we knew it, we were on our way to developing better strategic plans. Great job on the facilitation and learning principles. This was an 8-hr session and it flew by!

Dan Orizotti, Director, Training & Management Development, Depomed

“Every senior executive who attended the Strategic Thinking for Competitive Advantage program felt the session was extremely valuable. Through a series of activities and modeling, Rich’s workshop provides the tools for strategically thinking through the business and channeling the resulting insights into an action plan to achieve an organization’s goals and objectives. The C-Level executives rated Rich’s content and effectiveness as a presenter as ‘excellent’ across the board.”

Marti Hayes, Americas Partner Marketing, Progress Software

“I wanted to thank you again for the outstanding Strategic Thinking workshop you led with my team. The feedback has been nothing short of outstanding. We were particularly impressed by how well you knew our business and applied the principles laid out in your book to the current issues we are facing. The team walked away with a new sense of empowerment to say “No” to the many competing demands and really focus on those that would create a distinct competitive advantage for our products. Thank you for your time, energy, and especially for your expertise. This was one of the best investments we have made in the development of our team.”

Troy Iaconis, Director, Managed Healthcare Channel Marketing, Abbvie

“I certainly thought that the strategic thinking session was extremely beneficial both in terms of practical value and thought-provoking ideas. Your communication style, coupled with the insights and approaches covered in your books, are key to today’s answers to ‘how do we stay competitive?’ and “how do we grow?’ Confident that I speak for everyone in the program that the value gained from your strategic thinking experience and approach really will serve The Jones Group quite well in its endeavor to increase profitability and maximize results.”

Steve D’Agostino, Divisional Vice President, The Jones Group

“Having been through several of Rich’s workshops, I continue to take away different pearls each time. His ability to tailor a workshop to the specific needs and language of an organization is appreciated and the entire team consistently feels it is one of the highlights of their training program. Rich challenges people to think differently and to think bigger. He challenges “status quo” thinking that so many organizations fall into and forces you to think outside of the box and more strategically.”

David Scisciani, Associate Director, Regeneron

“Rich managed to get us to the heart of strategic thinking in a very short amount of time. He gave us powerful insights on how to embed strategic thinking into our daily activities. Thanks to Rich, my team is reaching another leadership level. A synthetic and dense, yet simple to grasp, session that has allowed our leadership team to understand how to generate new strategic insights for the company.”

Herminie Simonetta, Regional General Counsel, Western Europe, JTI

“I found your Strategic Thinking session to be very helpful by not only facilitating discussions around current business issues and opportunities but most importantly providing the sales manager with the tools to implement strategic thinking with their teams on their own. While this was the second time as a participant, it really allowed me to reflect more in-depth about our organization’s strategy review process and ways which we can drill that down to the territory level. Excellent session!”

John Torpy, National Sales Director, Assertio

“Rich, thank you for working with our senior executive team to help make us better. I really have enjoyed the sessions and have gotten a lot of valuable insight, tools and frameworks to better help BCI succeed. These executive strategy sessions have given us very valuable frameworks and tools we can use to help us focus on the right things at the right level. The workshops have also given us some confidence that we can effectively lead the company in developing and implementing its strategic plan. The sessions have also allowed the senior team to have some of the tougher conversations that weren’t happening and given us the ability to continue to have those conversations in a safer context of what is best for the company and what is and isn’t adding value to the company. I look forward to future sessions.”

T. Ralph Woodard, Jr., EVP and Chief Financial Officer, Blue Cross of Idaho

“The strategy workshops totally exceeded my expectations! I absolutely loved the material, and actually had an “ah-ha” moment in today’s workshop which is the most impactful thing we could make happen for the business. Thank you for everything you have done to make these workshops a reality on such short notice! You were a pleasure to work with, and I look forward to doing more with you next year.”

Bethany Esse, Sales Development Program Manager, Allianz Life Financial Services

“Thank you for the exceptional Strategic Planning and Account Management Training today! You are a remarkable presenter and have provided our team with valuable information, insights and resources. The feedback from the field reimbursement leadership team has been phenomenal! Thanks again, Rich!”

Maggie Kapp, Field Reimbursement Trainer, Novartis Pharmaceuticals

“Rich, thanks for a great program on strategic planning and account management! The feedback from the team has been pouring in about how much they enjoyed the training, and the value this will add to them and their job as account managers on a daily basis moving forward. You presented it in a way that was simple and actionable. With the 3A Strategic Thinking and Planning Framework, we as a leadership team realize the importance of Allocation and empowering our teams to make decisions that are best for their business. We also have plans in place to leverage the GOST model to set strategies that will help us achieve our goals as a team and individually. What was really awesome for me to see the very next day as I went into the field with an account manager is that she had printed out the Opportunity Matrix and was actively working on initiatives that would have the greatest impact on her business. Again, thanks for joining us this week and leading us through this program.”

Michael B. O’Connor, National Director, Novartis Pharmaceuticals

“I thought the Strategic Thinking & Planning session was spot on for what our team needed. It was a welcome “pause” from the day-to-day for our teams to think and focus on what’s most important. The 3A Strategic Thinking and Planning Framework that you walked us through was quite intuitive with lots of application and scalability. It was very evident how much the team enjoyed the framework and how to balance priorities and importantly to have a “plan”. Thank you again and let’s stay in touch.”

Cristian Azcarate, Executive Director, Novartis Pharmaceuticals

Strategic Planning & Facilitation

“Rich’s Deep Dive Strategic Thinking session with our global leadership team was incredibly valuable, serving as a springboard for our strategic planning process. The session provided my executive team with a methodical way of thinking about strategy and the tools to do so. There has been an immediate impact in the elevation in the way in which my team is thinking about strategy for the long-term health of our business. I give Rich my highest recommendation.”

Taryn Owen, President, PeopleScout

“Rich is one of the top global thought leaders on strategy. His interactive Deep Dive Strategic Thinking Process helped our leadership team not only develop their strategic thinking skills, but also their strategic action, and execution skills. His approach was tailored to our specific current business issues and his delivery was practical and easy to grasp.”

Carl Willis, VP, Human Resources, ATK

“Rich Horwath did an exceptional job at helping our organization take a Deep Dive into how we were looking at strategy and planning. Since our Deep Dive session with Rich at our National Meeting, we have received feedback throughout the organization that it was the best session they have ever attended. The skills and tools have immediately made an impact on our organization.”

John Berrios, Director Channel Marketing, Bayer   

“COUNTRY Financial engaged Rich Horwath to lead its strategic review and planning session. We were not disappointed. Rich brought high energy and excellent methodology to this process. His deep understanding of strategic thinking, combined with his strong facilitation skills, lead to lively discussion and allowed us to reach consensus on clear direction and prioritization for our coming year.”

John Blackburn, CEO, COUNTRY Financial 

“Thank you again for leading our latest strategy workshop. The session resulted in new insights for our executive team and development of strategic themes that will be the basis of new growth initiatives. It also provided us with a strategic framework that we can use to advance our business.”

Danette Wilson, President & CEO, Blue Cross Blue Shield of Kansas City

“Rich is a gifted strategist and facilitator. He is incredibly adept at relating his strategy concepts and framework to all roles and levels in the organization. His programs offer a simple, yet effective process that creates a common language and process for strategy to minimize complexities and maximize alignment.”

Jennie Coughlin, Deputy Director of Training, Bayer

“Your Deep Dive Strategic Thinking workshop was very effective at introducing planning concepts I am now using to develop strategies at FedEx. Your strategic concepts are universal for most product and service applications, and by providing about 10 concepts, we were sure to walk away with at least half of the concepts that we can apply to our specific work. I found your Deep Dive Strategic Thinking Process to be skillfully facilitated and concepts to be vital planning tools.”

Ann Smith-Gill, Marketing Special Advisor, FedEx

“Rich’s talent for facilitation and his practical working exercises led our team through invaluable dialogue about our business. We emerged from our time with Rich with a shared understanding of strategic vision, a desire to engage in necessary resource allocation conversations, a clearer understanding of our position within our competitive set, and tools that will serve as living strategy documents. Rich is not only an extremely competent thought leader regarding business strategy, but is also an amazing facilitator and presenter. His ability to create a space in which critical insights are both encouraged and required and his sincere desire to see that the teams with whom he engages are successful is readily apparent. I consider myself fortunate to have had the chance to work with Rich and would recommend him as a trusted advisor to any teams about to embark on a Deep Dive of their business strategy.”

David Hammond, President, Wonderlic

“As a result of Rich’s expertise in the realm of Strategic Thinking, Greenstone has become better equipped to handle both short term objectives and our long term vision. His expert facilitation during our workshops allowed the executive team to realize a clear vision that will have economic impact for years to come. The industry faces exponential change and our work with Rich has positioned Greenstone for a competitive advantage. We cannot thank Rich enough for his expert consultation as Greenstone looked to engrain ourselves for long term success. This vision is being realized through a more defined strategic direction and clear vision that will drive our true north as an organization.”

Kevin Valade, Senior Director of Commercial Strategy, Greenstone

“Spending time away from the office discussing the broader challenges and possible strategies for your business is so important. The Deep Dive methodology introduced by Rich helped us to focus on the real issues and forced us to have some difficult conversations about our business; but the outputs made it so worthwhile. The whole management team came away with a much better understanding of the strategic direction we wished to take our business.”

Will Stockburn, General Manager, Sekisui Diagnostics

“We invited Rich to come in for the last several years to kick off our annual strategic planning process. Our strategy development group has integrated his strategic concepts and tools into our strategic planning process. These concepts and tools have helped to develop a comprehensive framework that has promoted strategic thinking throughout our organization, with the goal of continually developing new strategic insights and generating new growth.”

Beth Cooper, SVP & CFO, Chesapeake Utilities  

“Rich’s skill in facilitation and leading teams is key in delivering his concepts on strategic thinking. He is creative in the approach and development of thinking tools but not intrusive. He encourages his clients to build the strategic process themselves, draw their own conclusions consistent with their business and follows up to make sure they are ‘living the process.’ I would recommend Rich to leaders who want to build strategy and want value for their investment.”

Norman Tashash, VP of Sales & Marketing, Genzyme Diagnostics

“I thoroughly enjoyed the Deep Dive Strategic Thinking and Planning session as well as your book. We are working hard to implement the techniques we learned. There is a simple elegance in your strategic thinking framework, and application requires effort to do things differently than we have done in the past. Unlocking the true value of the program will come in the discipline to drive it throughout our entire organization. Most important, it is causing us to think and approach things differently. Huge value!”

Don Sawyer, Senior Vice President, Bayer

“Thank you very much for leading our strategic planning process—it was outstanding. The strategy tools you shared are easy to use and at the same time get to the issues ‘so what?’ and ‘what now?’ Thanks again for an excellent experience.”

Bill McDonough, President & CEO, MMIC Group

Strategic Coaching & Counsel

“I have worked with several executive coaches over the course of my career. I will say no other coach has been more impactful on my professional and personal growth than Rich Horwath. I am developing practical skills to enhance my strategic capabilities and regularly apply this new way of thinking to most everything I do in my role today. Rich tailors his approach to meet my specific needs based on my greatest opportunities for development. Every session with Rich results in improvements for me, both professionally and personally. Learning new ways to decision, solve and grow from Rich Horwath is the greatest gift my company provides to me.”

Jenny Housely, Senior Vice President & Chief Marketing Officer, Blue Cross and Blue Shield of Kansas City

“Rich Horwath does an exceptional job of quickly understanding your business and then applying the most effective and efficient strategic tools to add significant value to the organization. I would very much recommend Rich to any leader that is looking to improve their strategic thinking, planning and execution to help enhance both top and bottom line. His Strategic Coaching program was a great experience!!”

Mike Pietsch, Executive Vice President, Carmex

“Working with Rich one-on-one really challenged me to think about our organization and our current approach to strategy. He asks great, thought-provoking questions that make you pause and think about your next move. There were many tips that I took away that could be applied on a daily basis, such as regularly challenging how we use our resources. The tools he shared helped us sift through priorities, define our goals & create a winning value proposition. We exceeded our expectations 12 months later!”

Michele LeSueur, Business Unit Director, Celgene

“Rich’s strong knowledge in the area of strategic thinking and how it applies to a leader’s business has been invaluable. He has provided the organization with the blueprint for developing and executing a successful business strategy. I’ve worked with Rich on three separate occasions and wouldn’t hesitate to use him again.”

Richard Locke, Senior Vice President, Transcendia

“Rich helps our leaders hone their critical priorities into powerful strategies. We are very blessed to have Rich leading us through our strategic thinking and planning. He is our Strategy Whisperer.”

Jorge Luna, Southwest Regional Director, Novartis

“The Strategic Coaching Program is a terrific resource for leaders. The content is highly customized and it allows the leader to consider multiple elements of strategy development through an in-depth and critical lens. It also contains several unique resources for assessing the effectiveness of my company’s strategy which I will utilize with my teams as we move forward. Rich does a great job of guiding you through the program in a supportive and realistic way. His command of the content and relevant business experience enables him to relate to the participant with competence and authenticity. The Strategic Coaching Program definitively enhanced my professional development and I am a better leader for having worked through it.”

Andrew Sawyer, Senior Regional Sales Director, Celgene

Keynote Speeches

“I wanted to take a moment to thank you for your invaluable contribution to the first ever L’Oréal Commercial Conference. Your presentation on Strategic Thinking was both insightful and inspiring and you were the perfect keynote speaker to start the conference. The reaction from the attendees and our leadership could not have been more positive.”

Tami Brightman, VP of Sales Education & Development, L’Oréal USA

“To close our IT Summit, we chose Rich Horwath to give the keynote speech to our customers, partners and team members. Rich did a FANTASTIC job and everyone felt that he provided very good tools, ideas and strategies that companies need to stay ahead of trends and help them grow their businesses.”

Michel Lagacé, Senior Manager, Dell

“We brought Rich in to speak on Strategic Thinking to our group of 150 senior leaders and he “hit it out of the park”. Aside from his delivery being very engaging, his message resonated with everyone in our conference and every single person walked away with strategic thinking tools and techniques that they’ve committed to applying back in their organizations.”

Dale Hicks, Manager of Application Development, Intel

“We were fortunate to have Rich speak to the top 70 leaders at Moen to help reinforce the Deep Dive Strategic Thinking framework and he did a masterful job. Rich designed and delivered a presentation that offered the right balance between theory and practice which facilitated audience participation and focus. The reviews of the session were outstanding and I would highly recommend Rich to communicate the art and science of strategy.”

Tim McDonough, Vice President, Global Brand Marketing, Moen

“Rich was the most effective speaker at the National SHRM Conference. I loved his session on Strategy, and it was hugely relevant and effective for HR leaders. He is smart, focused, warm, connecting and stimulating. The room was electric during his talk. If you had been responsible for the success of this conference, and if every scheduled speaker had fallen overboard the day before it started, and if you had only one rope, you would have saved him first.”

Dennis Buster, President & CEO, MyDirectLine

“Rich is an exceptional talent and one I look to for expert advice on business strategy. Rich brings an astute knowledge of strategic thinking to the C-level attendees in the audience, and provides a clear action plan for how they can incorporate these principles into their daily activities to create a competitive advantage. From his content to his delivery, Rich’s presentations are impeccable. I have never been more impressed with a keynote speaker.”

LynAnn Henderson, President and CEO, Kynexions

“Thank you for delivering the Keynote Speech at our North American Partner Kickoff Meeting. Your session on “Strategic Thinking for Competitive Advantage” was entertaining, thought provoking and yet practical for a large audience of senior executives. It was exactly what we hoped for and was a big hit with the audience.”

Bob Palumbo, Vice President, Partner Development, Progress Software

“I wanted to thank you for your superb presentation at the Society of Human Resource Management National Strategy Conference. For me, it was by far the most memorable, most educational, and most dynamic of all the sessions I attended. You took the complex topic of strategy and condensed it into an easy-to-understand and entertaining event—a task not achievable by many. You are a gifted and dynamic teacher and I am thankful to have had the opportunity to sit under your instruction.”

Tami Spear, Director of Human Resources, Avis

“Rich provided an outstanding presentation on strategic thinking and planning for the Young President’s Organization. The presentation was very interactive with our members and we received tremendous feedback from our members.”

Rob Wilson, YPO Windy City Chapter Education Chair

Additional Sound Bites

“I learned more useful and practical strategy tools in one day with you than in five days at the Wharton Executive Education Program on Strategy.”

Michael Tomcsanyi
, Field Director, Sunovion

“I highly recommend Rich if you or your organization want to increase your strategic capability.”

Kristin Porter, People Talent, Intel

“What Rich did here today was extraordinary. He gave us a new process to think.”

Barbara Warren, Senior Director, Regeneron

“Rich helps our leaders hone their critical priorities into powerful strategies—he is our Strategy Whisperer.”

Jorge Luna, Southwest Regional Director, Novartis

“There is a simple elegance in your 3A Strategic Thinking framework. Huge value!”

Don Sawyer, Senior Vice President, Bayer

“Your Deep Dive Strategic Thinking workshop was very effective at introducing planning concepts I am now using to develop strategies at FedEx.”

Ann Smith-Gill, Marketing Special Advisor, FedEx

“I have been in the pharmaceutical industry for 20 years and felt the day with Rich was priceless!!”

Doug Pace, Director of Marketing, Insys Therapeutics