The Difference Between Strategy and Tactics

One of the big challenges leaders face is getting their team to clearly understand the difference between strategy and tactics. New research with 400 talent management leaders shows that only 33 percent of organizations teach their managers how to recognize the difference between strategy and tactics. In this 3-minute video, Rich explains a few simple rules of thumb for creating a common understanding.

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Rich is the founder and CEO of the Strategic Thinking Institute, and has helped more than 50,000 managers around the world to develop their strategic thinking capabilities. A former Chief Strategy Officer and professor of strategy, he brings both real-world experience and practical expertise to help groups build their strategy skills. Rich is a New York Times, Wall Street Journal and USA Today best-selling author on strategy and has appeared on ABC, NBC and FOX TV. Sign-up to receive your free copy of Strategic Thinker by visiting