Differentiation Demands Strategic Thinking
Every product and service can be differentiated. Capitulating to a “me-too” mindset is weak and unforgiving in the market. Learn why “better” doesn’t exist and what customers really want to know from you.
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Month: April 2015
Strategic Thinking for CIOs
Never before has the power of technology been more important to a company’s long-term success. Technology is providing a digital infrastructure for efficient processes, deepening customer relationships, and transforming business-as-usual into a dynamic, mobile and interactive experience. The IT leaders of today champion technology’s role in the enterprise and strive to enhance the organization’s profitability … Continue reading Strategic Thinking for CIOs
April Fools’ Strategy
In an effort to improve mankind, or at least the state of business strategy, I hereby declare April 1 Strategy Fools’ Day. We are hijacking the day of hoaxes and harmless pranks to shine a light on the well-intentioned, but misguided and misinformed attempts to create, communicate and execute strategy. So here is a condensed … Continue reading April Fools’ Strategy