Strategy Unplugged: From Zero to Strategy in 60 Minutes
Ask 10 people for their definition of strategy and you’re likely to get ten different answers. This inconsistent understanding of strategy leads to bad strategy. In fact, 67% of managers surveyed said their organizations were bad at developing strategy. Result: the #1 cause of business failure is bad strategy. If you and your team don’t understand strategy today, you may not have a business tomorrow.
Insight: The Key to Unleashing the Power of Innovation
Consider the most successful products, services, and experiences of our time, from the iPhone to Uber to Cirque du Soleil. What do they all have in common? They all began with an insight. A study of more than 5,000 executives showed that the most important innovation trait for managers is the ability to come up with insights. But, the research also showed that only 35% of managers believe their strategies are built on insights. Products and services not built on insights become “me-too” commodities wrestling in the dirt for scraps of business.
The Sales Strategist: Becoming an Elite Strategic Sales Force
In today’s competitive environment, great sales leaders and experienced sales reps don’t need another basic selling skills seminar or motivational mumbo jumbo. What they need is the ability to quickly diagnose a business situation, develop a differentiated strategy, and create new value for customers — that’s what drives business. In fact, research with thousands of sales executives showed that the two most important attributes contributing to sales manager excellence are strategy and innovation.
Strategy for You: Building a Bridge to the Life You Want
Are you where you want to be in your career? Are you where you want to be in your life? You and you alone can set your strategic direction. You and you alone will decide if you’ve reached your full potential. You and you alone will look back on your life with great joy or great regret. The choice is yours. Strategy is the power to get from where you are today, to where you want to go — the power to live strategically.
“I wanted to take a moment to thank you for your invaluable contribution to the first ever L’Oréal Commercial Conference. Your presentation on Strategic Thinking was both insightful and inspiring and you were the perfect keynote speaker to start the conference. The reaction from the attendees and our leadership could not have been more positive.”
“To close our IT Summit, we chose Rich Horwath to give the keynote speech to our customers, partners and team members. Rich did a FANTASTIC job and everyone felt that he provided very good tools, ideas and strategies that companies need to stay ahead of trends and help them grow their businesses.”
“We brought Rich in to speak on Strategic Thinking to our group of 150 senior leaders and he “hit it out of the park”. Aside from his delivery being very engaging, his message resonated with everyone in our conference and every single person walked away with strategic thinking tools and techniques that they’ve committed to applying back in their organizations.”
“We were fortunate to have Rich speak to the top 70 leaders at Moen to help reinforce the Deep Dive Strategic Thinking framework and he did a masterful job. Rich designed and delivered a presentation that offered the right balance between theory and practice which facilitated audience participation and focus. The reviews of the session were outstanding and I would highly recommend Rich to communicate the art and science of strategy.”
“Rich was the most effective speaker at the National SHRM Conference. I loved his session on Strategy, and it was hugely relevant and effective for HR leaders. He is smart, focused, warm, connecting and stimulating. The room was electric during his talk. If you had been responsible for the success of this conference, and if every scheduled speaker had fallen overboard the day before it started, and if you had only one rope, you would have saved him first.”
“Rich is an exceptional talent and one I look to for expert advice on business strategy. Rich brings an astute knowledge of strategic thinking to the C-level attendees in the audience, and provides a clear action plan for how they can incorporate these principles into their daily activities to create a competitive advantage. From his content to his delivery, Rich’s presentations are impeccable. I have never been more impressed with a keynote speaker.”
“Thank you for delivering the Keynote Speech at our North American Partner Kickoff Meeting. Your session on “Strategic Thinking for Competitive Advantage” was entertaining, thought provoking and yet practical for a large audience of senior executives. It was exactly what we hoped for and was a big hit with the audience.”
“I wanted to thank you for your superb presentation at the Society of Human Resource Management National Strategy Conference. For me, it was by far the most memorable, most educational, and most dynamic of all the sessions I attended. You took the complex topic of strategy and condensed it into an easy-to-understand and entertaining
event—a task not achievable by many. You are a gifted and dynamic teacher and I am thankful to have had the opportunity to sit under your instruction.”
“Rich provided an outstanding presentation on strategic thinking and planning for the Young President’s Organization. The presentation was very interactive with our members and we received tremendous feedback from our members.”