Mission of the Role
Drive the development and execution of marketing and sales initiatives to increase awareness, revenue growth, enrollment, and subscriptions for the Strategic Thinking Institute’s offerings, which include facilitation of strategic thinking and planning workshops, strategic executive coaching, online business education platform, online courses, microlearning series, books, and assessments.
Role Outcomes
1. Brand Management
Identify and structure the optimal marketing channels, processes and systems for STI’s offerings and oversee their messaging, positioning, pricing, and sales. Review and formalize the customer journey to create clear pathways to customer engagement with STI offerings.
2. Sales Facilitation
Develop and implement repeatable and scalable sales strategies and tactics that facilitate the generation of new clients and repeat business from long-term relationships.
3. Increase Revenue Growth
Achieve or exceed revenue, enrollment, and subscription targets for offerings.
Key Competencies
Marketing:
Identify the appropriate target audiences and marketing channels and position offerings to achieve sales and revenue targets.
Analytics:
Data-driven mindset with proficiency in marketing and sales platforms (e.g., Google Analytics, Active Campaign, LinkedIn, YouTube, etc.).
B2B in Leadership Development/Consulting:
Experience leading B2B marketing efforts in the leadership development or consulting services space.
Qualifications
· Bachelor’s degree in business administration, or a related field.
· Proven track record (7+ years of experience) in marketing and sales of professional services (e.g., leadership development, business education, training, and consulting) in B2B.
· Strong expertise in thought leadership content strategy, digital marketing, and branding.
· Experience in designing and optimizing marketing/sales funnels and e-commerce platforms.
· Project management skills, with the ability to manage multiple stakeholders and deliver results on time.
· Proven track record of driving revenue growth and enrollment in a competitive professional services environment.
Additional Information
· Option for full-time or contract position reporting to the CEO with the opportunity for future projects.
· The position is fully remote.
· Company background: visit www.StrategySkills.com
Contact:
STI Product Background
Workshops
Interactive in-person and virtual live sessions for groups to gain new knowledge, skills, and tools in the areas of strategy, strategic thinking, strategic planning, strategic leadership, competitive strategy, and innovation. Workshops include pre-work (SQ Assessment, Strategy Survey, white paper, and video), workbook, and skill sustainability options including the Strategy Espresso Microlearning Series.
Strategic Planning Facilitation
Learning & Development Platforms
Strategic Fitness System The executive development platform for leaders to continuously practice and develop their strategic leadership skills. Follows the format of the book STRATEGIC and includes 50 workouts (video, article/book chapter, template, link to insight journal), workout tracker, StrategyPrint (two-page strategic action plan template), Strategic Journal to structure thinking and planning throughout the year, Glossary, Forum (post questions, best practices to community or team), Blog (link to Strategic Side Blog), DIPs (Daily Insight Practice), Strategic Fitness Survey (80 statement assessment to begin program). Video: https://youtu.be/LuZdo6z95S4
Strategic Executive Coaching System Online platform that other coaches/trainers/consultants can use to deliver new content and exercises to their clients in the areas of strategy, leadership, organization, and communication.
Strategic Thinking Online Courses
StrategyMan Strategic Thinking Certificate Course: Gamified, animated, video-based certification course featuring 12 levels which to complete and includes 84 knowledge questions, 36 scenarios to solve, and 20 strategy exercises, for a total of 140 potential points to score.
Deep Dive Strategic Thinking Course Online video-based course that follows the structure of the Deep Dive book.
Resource Centers
League of Strategist Resource Center featuring articles, videos, audios, infographics, journal, forum and glossary (part of the StrategyMan Franchise). Web page: https://www.strategyskills.com/league-of-strategists/
Strategy Vault Online resource center featuring white papers, videos, audios, infographics, strategy tools/templates, strategic planning 5-step process, and three online courses: Deep Dive Strategic Thinking Course; Elevate Advanced Strategic Thinking Course; and Strategy for You Personal Strategic Thinking Course.
Strategy Espresso Microlearning Series 100 microlearnings consisting of articles, videos, audios and infographics delivered via email with a question to apply to their business. Web page:https://www.strategyskills.com/best-sellers/microlearning-subscriptions/
Assessments
Strategic Quotient Assessment: Similar to the IQ (intelligence) and EQ (emotional intelligence), the SQ Assessment measures a person’s ability to think, plan, and act strategically. Web page: https://www.strategyskills.com/strategic-quotient-assessment/ Strategic Quotient (SQ) Video