Five Steps to Sculpting Your Strategy

Based on research on the strategy development process of more than 75 best-in-class organizations, Rich Horwath shares the five phases that comprise strategy development. Too often, organizations embark on “strategic planning” but fail to do any new thinking to generate the strategic insights that can lead to new value for customers. Missing any one of the five steps can lead to bad strategy or bad execution, either way resulting in falling short of the businesses full potential.

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