In times like this, leaders are frequently asking the question, “Should I change my strategy?” Research by The Conference Board has shown that 70% of public companies experiencing a revenue stall drop more than half of their market capitalization. More than half of those companies experience a consistent future decline in revenue growth rate. Approximately 38 percent of these companies have a future with no growth. The ability to modify strategy at the right time can literally save or destroy a business. In episode 3 of the video series, “Strategic Thinking for the C-Suite,” I share a checklist of five moments when it is critical to reevaluate and potentially change your strategy.

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