The most common strategic planning tool in the world is SWOT Analysis. Contrary to popular opinion, SWOT is not an acronym for “Serious Waste of Time,” although in many cases it can be if not done correctly. SWOT stands for “Strengths, Weaknesses, Opportunities, Threats.” One of the biggest complaints with SWOT is that once it’s completed, we don’t do anything with it. In the following excerpt from my strategy graphic novel, StrategyMan vs. The Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan, I share a technique for transforming SWOT into strategies.

Chapter 9: SWOT Analysis
Executives discussing SWOT
Tactics portion of SWOT
Team SWOT meeting
Strategic planning using SWOT analysis
SWOT strategic planning
SWOT analysis breakdown
SWOT analysis action plan

If you’d like to see how to defeat the other strategy villains such as the Meeting Menace, Fire Driller, and Silo-Clops to name a few, check out the book or the gamified, animated video training series:



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