There’s growing support for the “fail fast” mantra as a means to ultimate success. In the most current edition of Businessweek, Yahoo CEO Carol Bartz encapsulates this philosophy in her guest editorial. She says, “My motto is ‘fail fast forward.’ You can fail, just do it fast and move forward. I think people get better when they fail.” Certainly, we all fail at some point or another, at this or that. The obvious key in those situations is to… READ MORE

I had the opportunity to provide a ten-minute presentation on strategic thinking at FutureForum 2010, which was moderated by Michael Arndt, editor of BusinessWeek’s innovation and design coverage. I was joined by several other authors on the panel, including Scott Davis, author of The Shift and Bridget Brennan, author of Why She Buys. Scott and Bridget both brought some excellent marketing perspectives to current and future business issues…. READ MORE