Course Description

The Elevate: Advanced Strategic Thinking Learning System is an online course designed to help executives develop advanced strategic thinking skills. This video-based program will provide you with the knowledge, skills, and tools to continue to excel in your current role and maximize your strategic potential. The course contains five sections. In each section, you will review video modules and complete exercises to apply the material to your specific work. These exercises are referred to throughout the program as “Flight Simulators.” At the conclusion of each section, you will complete a five-question, multiple-choice quiz on the material.

Here are the topics the program covers:


Importance of Strategy; Top 10 Strategy Challenges; GOST Framework; Strategy Defined; Thinking Strategically

DISCIPLINE #1: Coalesce

Patterns in Strategy; Systems; Platforms; Phase I of the Business Model: Value Creation; Phase II of the Business Model: Value Delivery; Phase III of the Business Model: Value Capture; Profitable Growth; Strategy and Innovation; Types of Innovation

DISCIPLINE #2: Compete

Competitive Condition; Competitive Advantage; Competitive Intelligence; Trade-Off Zone; Indirect Competition; Intangible Competition

DISCIPLINE #3: Champion

Using Time Strategically; Time Trade-Off Techniques; Influencing Strategy Commitment; Increasing Buy-In with Social Proof; Strategic Behavior; Practicing Strategic Thinking; Developing Strategy Habits; Strategy Conversations; The Power of Story; Creating a Strategy Story


When to Change Strategy; Fire Prevention; Tactical Evaluation Matrix; Strategy Launch Review; Strategy Scaffold

Learning Outcomes

Upon completion of the course, you will be able to:

  1. Identify market trends and patterns before your competitors
  2. Develop a system of strategy to run your business
  3. Understand and improve the three phases of your business model
  4. Combine both strategy and innovation into your team’s daily work
  5. Create competitive advantage in your market
  6. Assess key strategic trade-offs
  7. Use time more strategically
  8. Champion your strategies throughout the organization
  9. Help your team develop strong strategy habits
  10. Change your strategy before it becomes obsolete

Investment: $495

Instructor Background

Rich Horwath is CEO of the Strategic Thinking Institute where he leads executive teams through the strategy process and has helped more than 100,000 managers around the world develop their strategic thinking skills. He is a New York Times and Wall Street Journal bestselling author of seven books on strategy, including StrategyMan vs. The Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan, which was named “Best Strategy Book of 2018” by Axiom Business Book Awards. A former Chief Strategy Officer and professor of strategy, he brings both real-world experience and practical expertise to help companies build their strategic capabilities. Rich has appeared on ABC, CBS, and NBC TV and his work has been featured in business publications including Fast Company, Forbes, and the Harvard Business Review. He has been introduced by Chief Executive Magazine as  “…the world’s foremost expert on strategic thinking.”