Frankenstrategy

As the cool, white fog covers the ground on Halloween, beware the creatures lurking in the shadows of your company’s hallways. Nestled amongst the darkened offices is a single light, perhaps a candlelight, continuing to burn deep into the night. And there in that laboratory of an office, rising from the PowerPoint slides of Hell comes a creature pieced together from differing goals, unclear objectives, and zombie-like tactics. A monster is being created that is so horrific…so destructive, it can only be called one thing: Frankenstrategy.

Born out of a deranged frenzy of activity to piece together strategies from different functional areas and different levels, Frankenstrategy becomes a walking corpse. Problem is, that corpse represents the business: a combination of unrelated projects, dead-end initiatives and strategies that really aren’t.

Scary Question #1: What are the 3-5 strategic themes driving your business?

Scary Question #2: What are your 3-5 goals and their corresponding strategies?

Scary Question #3: Which of your strategic initiatives should be killed and to what areas would you reallocate those resources?

If these questions spook you, beware: sooner or later, employees, board members and customers will be at the gate with torch’s and pitchforks, coming for the mad leader who created Frankenstrategy. Will they be coming for you?

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