A key challenge leaders face is navigating between being too high up from the business to provide necessary oversight of activity or too deep in the tactical weeds to lead at the appropriate level. Great leaders find that rare air between the 30,000 foot-view of the business and the ground. They use this space to provide strategic direction with a sense of urgency. They understand that activity must be anchored in value. Does your leadership team complement their long-range strategic plan with a puddle-jumper view of the business that’s represented in a 90-day plan? In this brief video, I’ll share with you the three key elements in crafting a highly usable plan that will strategically drive your activities.

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