A study of more than 10,000 senior executives showed that the #1 most important leadership behavior critical to company success is strategic thinking. But, only three out of every 10 managers are strategic. And since bad strategy is the main cause of business failure 80% of the time, having managers that are effective strategists can be the difference between continued success and failure.

New York Times & Wall Street Journal bestselling author Rich Horwath provides managers with a framework to master the most important business skill of our time: strategic thinking. Rich designed the 3A Strategic Thinking Framework to help managers think and act strategically on a daily basis, not just once a year during the strategic planning process. By developing this strategic mindset, managers will be able to continually discover new insights that enable them to create and deliver new value to their customers.

Key Learnings:

  1. Create a common understanding and language for strategy.
  2. Apply the 3A Strategic Thinking Framework to generate new insights.
  3. Confidently assess your business situation.
  4. Make strategic trade-offs to focus and prioritize.
  5. Communicate and execute strategies more effectively.

“I wanted to take a moment to thank you for your invaluable contribution to the first ever L’Oréal Commercial Conference. Your presentation on Strategic Thinking was both insightful and inspiring and you were the perfect keynote speaker to start the conference. The reaction from the attendees and our leadership could not have been more positive.”

Tami Brightman, VP of Sales Education & Development, L’Oréal USA
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