Welcome to the StrategyMan Universe

“Best Strategy Book of 2018”

“An excellent book for pleasure or learning.”

All over the world, strategies were dying. Thousands of businesses faced bankruptcy. People’s jobs were at stake. But what was the nefarious force killing them off? And who could save them? READ ON!

New research shows the No. 1 most important leadership capability for executives is strategic thinking.

Yet, only 3 out of every 10 people are strategic. With the leading cause of business failure being bad strategy, it’s critical that you and your team are equipped with the knowledge, skills, and tools to think strategically.

StrategyMan book cover

In the StrategyMan vs. the Anti-Strategy Squad book, you’ll learn how to:

  • Develop a common language for strategy
  • Create a shared understanding of strategy
  • Design a practical toolkit for strategy
  • Thinkstrategically on a daily basis
  • Infuse innovation into your strategies
  • Facilitate strategy conversations
  • Lead strategic meetings
  • Set clear strategic direction
  • Grow your business profitably
  • Create competitive advantage
StrategyMan book cover

“Rich Horwath is one of the premier strategic thinkers in the business world and this book is another example of his brilliance! StrategyMan makes learning fun, digestible, and applicable to real world scenarios. The comic book style of StrategyMan is entertaining and focuses on all of the key components of strategy including setting clear direction, thinking strategically, time management, competitive advantage, and innovative thinking. This book is a reminder that while leaders talk about the importance of strategy, very few understand exactly what strategy is and how to apply it. This is an engaging and dynamic read that will help you and your team to strengthen your strategic mindset and achieve results!”

Kendall Gossman, Associate Director, Novartis Eye Care

“A laugh out loud book on a serious business subject is essentially unheard of today. If you want to learn about strategy and how to make yours effective StrategyMan teaches us the framework to do so in a most creative and fun way. This is the most amazing business book I’ve read in many years. And I’m still grinning from ear to ear.”

Rich Campagna, VP of Operations, Blue Cross of Idaho

“Rich has done the impossible–he has created an engaging, insightful and thoroughly entertaining book on strategy that will improve strategic thinking in any organization from the C-Suite to your frontline workers. Strategyman saves the day—this is the most creative business book I've ever read.”

Bradley Hartmann, President & CEO, Red Angle

“Rich Horwath presents actionable tactics in an engaging and creative way that vividly illuminates strategic thinking and strategic management processes. With this book, he has saved strategic thinking and management from being its typically dry and uninspired character and re-imagined it for all to thoroughly enjoy, learn from, and put to good use.”

Dr. John J. Sosik, Professor of Management and Organization, Penn State University

“StrategyMan vs. The Anti-Strategy Squad is another great resource to help our customer-facing teams strengthen their strategic mindset. Rich has been a valued partner and has been instrumental in building the strategic thinking capabilities within all of our teams.”

Kevin Kutler, Executive Director, Head of Training and Development, Novartis

“In this new book Rich has found a way to take the abstract concept of strategy and address the fact that while we use the term frequently, many, if not most, don’t understand what exactly a strategy is. The comic book format is a fun way to convey real business knowledge.”

Don Sawyer, Senior Vice President, Bayer Healthcare
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Introduction & Chapter 1


Are you a strategy superhero?

Take the quick quiz and find out!


Audio Book

Listen to what happens when a strategy text book and superhero comic book collide in an entertaining and educational tour de force starring more than 20 professional voice actors, epic music and Emmy-award winning sound.

Audio Samples

Chapter 6: The Meeting Menace

Chapter 8: Dr. Yes

Running time: 3 hours 15 minutes

Digital MP3 Download

Add To Cart