StrategyMan Learning System

Developing Strategy Superheroes

What happens when a superhero comic book and strategy textbook collide in an explosion of video animation, epic music, and high-level strategy content? The StrategyMan Learning System is an online gamified training program to help you master what research has shown to be the most important skill for managers to possess: strategic thinking.

The StrategyMan Learning System follows the story of the fictitious company TechnoBody as they battle the Anti-Strategy Squad in an attempt to save their business from strategycide. Studies from Stanford University show that people remember 6-7 time more information when it’s presented in a story format. The online course consists of 12 levels, with each level containing a mission that managers must complete and a villain to defeat.

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Follow along with the engaging animated graphic novel and master the following topics:

  • Level 1:Strategy Defined
  • Level 2:Purpose: Mission, Vision and Values
  • Level 3:The 3A Strategic Thinking Framework
  • Level 4:Competitive Differentiation
  • Level 5:Innovation Tools & Techniques
  • Level 6:Internal Communication: Leading Strategic Meetings
  • Level 7:Strategic Decision Making
  • Level 8:Focus and Strategic Trade-offs
  • Level 9:Using SWOT Analysis for Strategy Development
  • Level 10:Effective Strategy Execution
  • Level 11:Championing Strategy Through Culture
  • Level 12:Tactical Execution

At the end of each level, managers face three challenges in the form of knowledge questions, scenarios, and strategy exercises. This comprehensive program contains 84 knowledge questions, 36 scenarios and 20 strategy exercises for a total of 140 potential points to score. Upon successful completion of the online course, you will receive a Meta-Strategist certificate. Viewing time is approximately three hours.

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Learning System Content:

  • Chapter 1: Strategy Defined Does your team have a common language and understanding of strategy or is your team confused with other business planning terms? Discover how to defeat Ignormous and develop a clear understanding of strategy.
Villans
Villans
  • Chapter 2: Purpose: Mission, Vision and Values Is your team united by a clear and unique purpose in the form of mission, vision, and values or is it drifting aimlessly like a rudderless ship? Discover how to defeat Jargon Goblin and articulate purpose with the help of StrategyMan’s colleague, Purposeidon.

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Here’s what business leaders are saying:

"Over the past several years we have had Rich deliver StrategyMan in a live setting, which always receives exemplary reviews from our leaders. This year like many we were forced into alternative solutions and the StrategyMan program is one we will keep virtual moving forward even beyond internal travel bans for training. Simply put, the content is so rich and relevant that the group discussions have more time to be processed and applied by the participants over a 3-4 month period vs. receiving 100% of the content in one day.”

Tyler Kunkel, Leadership Training, Novartis

“StrategyMan is a fun, effective platform that provides managers with valuable concepts to understand strategy in its simplest form and to develop strategic thinking skills. It is also a great refresher course for executives who understand the critical importance of strategy and want to validate that they are using the proper terms and definitions when communicating corporate goals, objectives, strategies, and tactics across their organization. Rich Horwath is a master at bringing these concepts to life.”

Jeffrey Sanfilippo, CEO, John B. Sanfilippo & Son, Inc.

“People have long been fascinated by corporate strategic superheroes, such as Steve Jobs, Jack Welch, Anita Roddick, and Jeff Bezos, who have produced tremendous financial returns for stakeholders and society. In StrategyMan vs. the Anti-Strategy Squad, Rich Horwath presents actionable tactics in an engaging and creative way that vividly illuminates strategic thinking and strategic management processes. With this book, he has saved strategic thinking and management from being its typically dry and uninspired character and re-imagined it for all to thoroughly enjoy, learn from, and put to good use.”

Dr. John J. Sosik, Professor of Management and Organization, Penn State University

“Rich has done the impossible — he has created an engaging, insightful, and thoroughly entertaining program on strategy that will improve strategic thinking in any organization from the C-suite to your frontline workers. StrategyMan saves the day — this is the most creative business book I've ever read.”

Bradley Hartmann, President & CEO, Red Angle

“Words matter — especially when you are communicating your goals and strategy. The StrategyMan approach gives strategy practitioners another tool in their tool belts to help clarify strategy within their organization.”

Rob Perri, Senior Director, R&D Strategy, PepsiCo

“StrategyMan vs. The Anti-Strategy Squad is another great resource to help our customer-facing teams strengthen their strategic mindset. Rich has been a valued partner to Novartis and has been instrumental in building the strategic thinking capabilities within all of our teams.”

Kevin Kutler, Executive Director, Head of Training and Development, Novartis

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