About Strategy For You

Praise
“Rich has the ability to simplify the complex topic of strategy using real-world examples and metaphors that bring it to life. I have applied his teachings to help me operate more strategically at work. Strategy for You takes the next step and provides a path to help people develop strategies for all aspects of their lives.” —Steve Denault, Senior Vice President, COUNTRY Financial
“In Strategy for You, Rich takes the principles of business strategy to the next level and demonstrates how to use them to be more effective at work and at home. Rich’s research and writing in the field of strategy has helped managers move beyond tactical to strategic thinking.” —Brian Meinken, Senior Diretor, Kraft Foods
“Rich was able to teach my team strategy concepts and tools to change the way we think as leaders and move us from tactical to strategic thinkers. Strategy for You takes these foundational strategy principles and illustrates how people can apply them to their overall lives.” —Dave Taylor, Director, Emerson Canada
Strategy for You: Building a Bridge to the Life You Want is the latest book by Rich Horwath, author of Deep Dive: The Proven Method for Building Strategy, which has been described by the director of worldwide operations at McDonald’s as “…the most valuable book ever written on strategic thinking.”
Think back on your life and how you arrived at where you are today. Did you envision where you wanted to be and then map out a strategy for getting there? Or, have you bounced around like a bumper car from one thing to the next? New research shows that only 15% of adults have a written plan for their life. But what if you believe that you have more to offer? Much more.
In Strategy for You, world-renowned business strategist Rich Horwath provides a five-step plan for building a bridge to the life you want. Using the foundational principles of business strategy, he lays out the five steps you can take to create a more fulfilling and successful life:
1. DISCOVER: Uncover your purpose through insight.
2. DIFFERENTIATE: Identify your unique strengths.
3. DECIDE: Allocate your resources.
4. DESIGN: Develop your action plan.
5. DRIVE: Execute your plan.
Strategy for You gives you the opportunity to maximize your true potential at work and at home. Are you ready to build a bridge to the life you want?

