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Knowing Which End Is Up

Imagine this: you’re sitting in your physician’s office and she walks in, takes one look at you, scribbles out a prescription and says, “Take one of these a day and call me in a week.” You reply, “But you didn’t even ask me any questions or give me any tests.” She responds, “I gave these … Continue reading Knowing Which End Is Up

Position…or Be Positioned

What is your offering’s position in the market? Actually, what you think is not important, so strike that question. What place in your customers’ mind does your offering own? The answer to that question is important.  While it is ultimately the customer’s perception that determines your position in the market, successful companies are continually shaping … Continue reading Position…or Be Positioned

Welcome to Strategy Espresso

We’re serving up triple shots of strategic thinking to rev up competitive advantage. Together, we can jolt the somber and stuffy world of strategy into real dialogue on practical ways to profitably grow our business.