When you consider your group’s purpose, is it clearly and compellingly reflected in mission, vision and values statements? If your purpose isn’t shaping your culture and influencing your strategies, then you have an incredible opportunity to improve your business by crafting the mission (current purpose), vision (future purpose) and values (guiding purpose).

The following video is an excerpt from the StrategyMan Learning System, which follows the book and audio book versions of StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan. In it you’ll meet the hero Purposeidon and see how he helps the managers at Technobody clarify their purpose.

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