Strategy: The Art of Problem Solving with Imagination
How can leaders develop winning strategy by solving competition-based problems?
In this episode of the Strategic Minds Podcast, Rich sits down with Martin Reeves — chairman of the BCG Henderson Institute, prolific business strategist, and co-author of books like The Imagination Machine, Your Strategy Needs a Strategy, and his recently published work, Like: The Button that Changed the World. Martin shares why great strategies often require reframing the real problem, how leaders can deploy collective imagination, and why strategic advantage is always a moving target.
He also explores the rare but essential trait of ambidexterity — being able to exploit what works while continuing to explore what’s next — and outlines why in today’s fast-changing world, strategy must evolve from a plan to a practice.
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Key Quotes
“I have a very pragmatic definition of strategy in that it’s any systematic, so not just random, any systematic pattern of thought or action which biases the probability, not the certainty, biases the probability of favorable competitive outcomes.”
“Well, the basic idea is you’ve got to solve a competitive problem and therefore what problem you’re solving depends upon the competitive situation.”
“We kept bumping into this idea of what the strategists call ambidexterity, which is the ability to explore and exploit, to do the growth thing as well as the efficiency thing is extremely valuable, but also quite rare.”
“As a 35-year veteran strategist, I can’t remember a single assignment where the given problem, the assumed problem, was the actual problem. There was always the need to reframe.” “We may think about the strategy of large corporations in terms of efficiency and deduction and analysis, but actually now with the pace of change, also every company needs, even at scale, to be entrepreneurial and therefore it needs to deploy collective imagination.”
“So essentially, competitive advantage involves doing difficult and valuable things, which you can do, which create value for customers, but which are hard for others to imitate.”
Practice Makes Profit
Rich reflects on how to avoid chasing the shiny objects in your business and start assessing opportunities objectively.
League of Strategic Minds
How can leaders prepare their teams for a productive strategy off-site meeting?
Winsights: Ideas for Advantage
Former LinkedIn CEO Jeff Weiner’s perspective on effective time management and how you can apply it to your work.
References
Time stamps:
(00:00) Deep Dive Interview with Martin Reeves
(52:46) Practice Makes Profit
(55:13) League of Strategic Minds
(57:10) Winsights, Ideas for Advantage
Links
Submit a question for Rich to the League of Strategic Minds
Martin Reeves on LinkedIn
Rich Horwath on LinkedIn
Rich Horwath on YouTube
Rich Horwath on Instagram
Strategic Thinking Institute Website
Inc. Magazine’s Top 4 book for 2024: STRATEGIC Book
New executive development platform: Strategic Fitness System
Sign up for Rich’s free Strategic Thinker Newsletter
About the Guest

Martin Reeves
Chairman of the BCG Henderson Institute
Business strategist, advisor, author and speaker.
About the Host

Rich Horwath, Founder & CEO
Strategic Thinking Institute
Rich is a New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC, which was named a “top 4 must-read business book for 2024” by Inc. Magazine, and a national bestseller by USA TODAY. He has been the top rated keynote speaker on strategic thinking at national conferences for nearly 20 years.
This Episode Brought to You by the Strategic Thinking Institute
Sharpen your strategic thinking for long-term success.
The Strategic Thinking Institute has developed hundreds of resources to help leaders at all levels think, plan, and act strategically. In addition to facilitating workshops and strategic coaching with executive leadership teams, STI has assessments and products for functional groups such as sales, marketing, finance, human resources, operations, information technology, account management, business development, accounting, clinical, medical, and other technical specialties. STI’s experience in a wide range of industries brings your team the best-of-breed practices and resources to enable your team to outthink and outperform the competition. Remember, be strategic … or be gone.
Strategic Minds Podcast Episodes
Strategic Minds Podcast: Episode 1 – Gold-Medal-Winning Strategy
Strategic Minds Podcast: Episode 2 – Blank Page to Billions: How An “Ideas Guy” Strategizes
Strategic Minds Podcast: Episode 3 – Strategic Leadership Shaped by a Service Mindset
Strategic Minds Podcast: Episode 4 – CEO as Architect of the Future
Strategic Minds Podcast: Episode 5 – Constructing Creative Strategy
Strategic Minds Podcast: Episode 6 – AI, Atoms, and the Science of Strategy
Strategic Minds Podcast: Episode 7 – Storytelling to Strategize
Strategic Minds Podcast: Episode 8 – Transforming Complexity Into Clarity
Strategic Minds Podcast: Episode 9 – Think Big, Move Fast, and Own the Outcome
Strategic Minds Podcast: Episode 10 – Growing Talent into Competitive Advantage
Strategic Minds Podcast: Episode 11 – Road Trip: Scaling Brands To Succeed
Strategic Minds Podcast: Episode 12 – Insights from Inside the Beautiful Mind
Strategic Minds Podcast: Episode 13 – Business Checkmate: Techniques from a Chess Master CEO
Strategic Minds Podcast: Episode 14 – “All In” on Strategy: Insights from a World Poker Champion
Strategic Minds Podcast: Episode 15 – Battle-Tested Strategy: Lessons from a Four-Star General
Strategic Minds Podcast: Episode 17 – Cultivating a Future Ready Mindset
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Strategic Minds Podcast: Episode 18 – Creating a Confident Mind for Elite Performance
Strategic Minds Podcast: Episode 19 – The Origin Story of Strategy
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