Shaping the Future with Strategic Thinking
In this episode of the Strategic Minds Podcast, Rich sits down with Stephen Wunker, innovation strategist, author, and Managing Director at New Markets Advisors. As the co-author of AI and the Octopus Organization, Steve brings decades of experience helping companies harness innovation to drive real strategic change.
Together, Rich and Steve explore how artificial intelligence is transforming the way organizations think, decide, and lead. They discuss the octopus as a metaphor for distributed intelligence—where agility at the edges connects seamlessly to alignment at the core—and share a practical framework for building the “superintelligent firm.”
From shifting the role of managers to freeing time for creativity and connection, this episode uncovers how leaders can use AI to reshape their organizations for the future.
If you’re looking to understand how strategy and AI truly intersect—and how to prepare your business for what’s next—this conversation is for you.
Other Viewing Options:
Key Quotes
“AI has the ability to free up so much time that’s spent gathering and processing information. The real promise is giving people more time to coach, collaborate, and connect.”
“AI creates a fluidity of information—like a neural necklace in an octopus—enabling coordination but also potential dysfunction if left unmanaged.”
“AI brings intelligence and rapid action to the edge of the organization, empowering frontline teams while keeping decisions within smart guardrails.”
“In AI-infused workplaces, middle managers move from spending 25% of their time with people to 65%. That’s a massive unlock of capability.”
“Great ideas are easy if you start with great questions.”
Practice Makes Profit
Rich challenges leaders to take a strategic pause and think about their career evolution — not just where they are, but where they want to go. He outlines a simple framework used with executives to guide this reflection. Rich reminds listeners that effective leaders design their future, building each career move as a deliberate step toward their end game.
League of Strategic Minds
This listener’s question: “What should a one-page business plan include?”
Rich recommends creating a StrategyPrint — a clear, one-page snapshot of how your business creates value. He also suggests including your purpose, mission, vision, and values at the top to keep your plan anchored in intent. Listeners can submit their own questions at StrategySkills.com for a chance to be featured — and win some Strategic Minds swag.
Winsights: Ideas for Advantage
Rich closes with a Winsight — an idea for advantage — from Cal Henderson, co-founder of Slack, who asks:
“What are the things that are most strategically important — and am I allocating my time to them correctly?” It’s easy for leaders to get lost in the weeds. Rich reminds teams to step back and structure their discussions around what truly drives the business forward.
If your meetings are filled with tactics, your organization will stay tactical. Strategy begins with how you spend your time.
References
Time stamps:
(00:00) Deep Dive Interview with Stephen Wunker
(42:38) Practice Makes Profit
(45:18) League of Strategic Minds
(46:49) Winsights: Ideas for Advantage
Links
Submit a question for Rich to the League of Strategic Minds
Stephen Wunker on LinkedIn
Rich Horwath on LinkedIn
Rich Horwath on YouTube
Rich Horwath on Instagram
Strategic Thinking Institute Website
Inc. Magazine’s Top 4 book for 2024: STRATEGIC Book
New executive development platform: Strategic Fitness System
Sign up for Rich’s free Strategic Thinker Newsletter
About the Guest

Stephen Wunker
Innovation Strategist, Author, and Managing Director at New Markets Advisors
About the Host

Rich Horwath, Founder & CEO
Strategic Thinking Institute
Rich is a New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC, which was named a “top 4 must-read business book for 2024” by Inc. Magazine, and a national bestseller by USA TODAY. He has been the top rated keynote speaker on strategic thinking at national conferences for nearly 20 years.
This Episode Brought to You by the Strategic Thinking Institute
Sharpen your strategic thinking for long-term success.
The Strategic Thinking Institute has developed hundreds of resources to help leaders at all levels think, plan, and act strategically. In addition to facilitating workshops and strategic coaching with executive leadership teams, STI has assessments and products for functional groups such as sales, marketing, finance, human resources, operations, information technology, account management, business development, accounting, clinical, medical, and other technical specialties. STI’s experience in a wide range of industries brings your team the best-of-breed practices and resources to enable your team to outthink and outperform the competition. Remember, be strategic … or be gone.
Strategic Minds Podcast Episodes
Strategic Minds Podcast: Episode 1 – Gold-Medal-Winning Strategy
Strategic Minds Podcast: Episode 2 – Blank Page to Billions: How An “Ideas Guy” Strategizes
Strategic Minds Podcast: Episode 3 – Strategic Leadership Shaped by a Service Mindset
Strategic Minds Podcast: Episode 4 – CEO as Architect of the Future
Strategic Minds Podcast: Episode 5 – Constructing Creative Strategy
Strategic Minds Podcast: Episode 6 – AI, Atoms, and the Science of Strategy
Strategic Minds Podcast: Episode 7 – Storytelling to Strategize
Strategic Minds Podcast: Episode 8 – Transforming Complexity Into Clarity
Strategic Minds Podcast: Episode 9 – Think Big, Move Fast, and Own the Outcome
Strategic Minds Podcast: Episode 10 – Growing Talent into Competitive Advantage
Strategic Minds Podcast: Episode 11 – Road Trip: Scaling Brands To Succeed
Strategic Minds Podcast: Episode 12 – Insights from Inside the Beautiful Mind
Strategic Minds Podcast: Episode 13 – Business Checkmate: Techniques from a Chess Master CEO
Strategic Minds Podcast: Episode 14 – “All In” on Strategy: Insights from a World Poker Champion
Strategic Minds Podcast: Episode 15 – Battle-Tested Strategy: Lessons from a Four-Star General
Strategic Minds Podcast: Episode 17 – Cultivating a Future Ready Mindset
Strategic Minds Podcast: Episode 18 – Creating a Confident Mind for Elite Performance
Strategic Minds Podcast: Episode 19 – The Origin Story of Strategy
Strategic Minds Podcast: Episode 20 – Strategy: The Art of Problem Solving with Imagination
Strategic Minds Podcast: Episode 21 – Mindfulness: Setting the Stage to Think
Strategic Minds Podcast: Episode 22 – Shaping the Future with Strategic Thinking
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