Win or Learn: Finding Your Optimal Challenge Point
Neuroscientist and performance coach, Dr. Mark Guadagnoli joins Rich Horwath to share how neuroscience and strategy intersect to elevate performance under pressure. Drawing from his groundbreaking Challenge Point Framework, Dr. Guadagnoli explains how practicing at your personal edge boosts learning speed, resilience, and confidence.
From the operating room to the boardroom, he shows why the best leaders and teams embrace challenge, reframe failure, and build cultures where it’s not win or lose—it’s win or learn.
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Key Quotes
“Great performers are also stubborn, tenacious, but they’re also open enough to seek out ways to be better.”
“Think about what life is like if you’re not worried about whether or not you’re going to be successful.”
“Number one, I was successful. Number two, I learned something. Those are the two options, right? If one of those things isn’t true, then there’s a problem in the system.”
“The first thing that I would say is you don’t prepare for high pressure moments with low pressure preparation.”
“And again, you either win or you learn.”
Winsights: Ideas for Advantage
Tom Gentile, CEO of Spirit Aerosystems, reminds us that time is part of your strategy. Too often, leaders let their calendars control them instead of the other way around. High-performing executives manage time from the top down—batching activities, reducing context switching, and focusing deeply on what drives the most strategic value.
As you plan your week, ask yourself: Are you managing your time, or is your time managing you?
Links
Submit a question for Rich to the League of Strategic Minds
Mark Guadagnoli on LinkedIn
Rich Horwath on LinkedIn
Rich Horwath on YouTube
Rich Horwath on Instagram
Strategic Thinking Institute Website
Inc. Magazine’s Top 4 book for 2024: STRATEGIC Book
New executive development platform: Strategic Fitness System
Sign up for Rich’s free Strategic Thinker Newsletter
About the Guest

Mark Guadagnoli
Neuroscientist and Performance Coach
About the Host

Rich Horwath, Founder & CEO
Strategic Thinking Institute
Rich is a New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC, which was named a “top 4 must-read business book for 2024” by Inc. Magazine, and a national bestseller by USA TODAY. He has been the top rated keynote speaker on strategic thinking at national conferences for nearly 20 years.
This Episode Brought to You by the Strategic Thinking Institute
Sharpen your strategic thinking for long-term success.
The Strategic Thinking Institute has developed hundreds of resources to help leaders at all levels think, plan, and act strategically. In addition to facilitating workshops and strategic coaching with executive leadership teams, STI has assessments and products for functional groups such as sales, marketing, finance, human resources, operations, information technology, account management, business development, accounting, clinical, medical, and other technical specialties. STI’s experience in a wide range of industries brings your team the best-of-breed practices and resources to enable your team to outthink and outperform the competition. Remember, be strategic … or be gone.
Strategic Minds Podcast Episodes
Strategic Minds Podcast: Episode 1 – Gold-Medal-Winning Strategy
Strategic Minds Podcast: Episode 2 – Blank Page to Billions: How An “Ideas Guy” Strategizes
Strategic Minds Podcast: Episode 3 – Strategic Leadership Shaped by a Service Mindset
Strategic Minds Podcast: Episode 4 – CEO as Architect of the Future
Strategic Minds Podcast: Episode 5 – Constructing Creative Strategy
Strategic Minds Podcast: Episode 6 – AI, Atoms, and the Science of Strategy
Strategic Minds Podcast: Episode 7 – Storytelling to Strategize
Strategic Minds Podcast: Episode 8 – Transforming Complexity Into Clarity
Strategic Minds Podcast: Episode 9 – Think Big, Move Fast, and Own the Outcome
Strategic Minds Podcast: Episode 10 – Growing Talent into Competitive Advantage
Strategic Minds Podcast: Episode 11 – Road Trip: Scaling Brands To Succeed
Strategic Minds Podcast: Episode 12 – Insights from Inside the Beautiful Mind
Strategic Minds Podcast: Episode 13 – Business Checkmate: Techniques from a Chess Master CEO
Strategic Minds Podcast: Episode 14 – “All In” on Strategy: Insights from a World Poker Champion
Strategic Minds Podcast: Episode 15 – Battle-Tested Strategy: Lessons from a Four-Star General
Strategic Minds Podcast: Episode 17 – Cultivating a Future Ready Mindset
Strategic Minds Podcast: Episode 18 – Creating a Confident Mind for Elite Performance
Strategic Minds Podcast: Episode 19 – The Origin Story of Strategy
Strategic Minds Podcast: Episode 20 – Strategy: The Art of Problem Solving with Imagination
Strategic Minds Podcast: Episode 21 – Mindfulness: Setting the Stage to Think
Strategic Minds Podcast: Episode 22 – Shaping the Future with Strategic Thinking
Strategic Minds Podcast: Episode 23 – The Octopus Approach To AI
Strategic Minds Podcast: Episode 24 – Discovering Insights at the Edges
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