The majority of senior leaders receive little to no professional development each year.
Yet, it is their skills, behaviors, and decisions that will ultimately make or break the company.

How many of the following challenges do you face?

  • “The business is reaching a critical inflection point and I’m worried that I may be missing things in my strategies.”
  • “Because I spend so much time running the business and managing my direct reports, I’ve had no time for my own development.”
  • “It’s extremely difficult to get objective feedback on my ideas because very few people internally will risk disagreeing with me.”
  • “I’m inconsistent in finding the discipline to block out time in my schedule to think, discuss, and develop fresh new ideas for the business.”

Ask yourself if you’re as good as you could be in areas such as:

  • Making strategic trade-offs to better prioritize initiatives
  • Effectively matching your time allocation with your goals
  • Evolving the business model to meet future customer needs
  • Understanding the dynamics of competitive advantage in your market
  • Championing strategies throughout the organization until successful
  • Crafting a simple, concise, and easily understood strategic plan

If one or more of the challenges rings true and you believe you can improve, then you may find value in expert strategic coaching. As CEO of the Strategic Thinking Institute, a former chief strategy officer, and professor of strategy, Rich brings the unique combination of real-world strategy experience and the expertise of a New York Times & Wall Street Journal bestselling author on strategy into your corner. He has provided business and executive coaching to C-Suite executives, presidents, general managers, and vice presidents to help them more strategically lead their groups.

Strategic Coaching has the following benefits:

  • Enables you to confidently set strategic direction and minimize risk because you have the opportunity to discuss a range of strategic options with a strategy expert prior to decisions.
  • Gives you a safe harbor to “think out loud” without having to carefully edit each thought as you do when speaking to colleagues within your organization.
  • Provides a wealth of developmental tools and activities to build your strategic capabilities.
  • Allows for honest, objective feedback because Rich has no internal political agenda.
  • New source of strategic insights to help you achieve your business goals.

The Strategic Approach System

Navigate your business and develop your strategic capabilities.

“The most important role of a leader is setting strategic direction.”

McKinsey & Co. study of 250,000 executives

“Have a strategic approach to the business is 10x more important to the perception of a leader’s effectiveness than any other behavior.”

Management Research Group study of 60,000 executives

The Strategic Approach System includes more than 100 tools to help you stay on top of your business and develop your strategic leadership capabilities. The system is accessed by Rich in his coaching work with leaders and can also be licensed by executive coaches looking for a vast platform of content to use with their clients.

Watch the overview video
“The Strategic Approach System”

Download the White Paper
“What’s Your Strategic Approach?”

The process begins with an 80-question assessment to identify areas of strength and areas of development. In addition to the 100+ tools, the system also includes a Video Vault with dozens of instructional videos on how to use the tools in depth. It also houses the digital Strategist Journal, a system for structuring an executive’s strategic thinking and planning and a repository for their ongoing insights.

For executive coaches, you will receive access to the assessment, system web site, and a 25-page Coach’s Guide to help you select the appropriate developmental exercises for your clients based on their assessments.

Great leaders including Steve Jobs (Apple), Meg Whitman (eBay), Alan Mulally (Ford), Sara Blakely (Spanx), and Eric Schmidt (Google) all worked with an external coach/advisor.

Strategic Coaching engagements are structured in quarterly blocks.